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Rut & Ransý

We believe that living a simple and rich life with integrity brings us joy. This is the core of everything we do in life and business. It is the little everyday things that make us happy, such as good sleep and having meaningful conversations with friends, being there for somebody, and having a morning routine that sets your day, giving you quality time with yourself. Watching the sun go down, feeling the water on your feet as you walk along the beach, listening to music that touches your core, and experiencing the change of seasons all contribute to this joy. Being with your children and grandchildren is also invaluable. A rich but simple life is not the same for everybody, but it is a life filled with simple daily things. If not experienced, we miss the richness and joy that they bring. Our commitment is to be present for those little things.

How it all started

About Sigurdottir

 

Sigurdottir is an idea born in Iceland and brought to life in Bali.  It reflects our dream to provide our customers with some of the most beautiful designs Bali has to offer.  It is also an expression of our core values of simplicity, integrity and joy.

 

The ethic of partnership begins with our founders, Rut and Ransy, long-time friends in Reykjavik, and Ayu, our artisanal tailor, who makes our products by hand in Bali.

 

Together, we take immense pride in showcasing our initial range of Sigurdóttir products. Our collection features exquisite kimonos, dresses, and accessories meticulously crafted from local fabrics. These designs reflect an intersection of Balinese creativity and Nordic sensibility, crafted by Ayu’s skilled hands in very limited quantities.

 

Our philosophy is rooted in the concept of "slow fashion," where quality, environmental impact, and social welfare are paramount in both design and production. We maintain personal connections with every individual involved in the production process, ensuring ethical integrity in all our dealings.

 

We believe that by taking one step at a time, we will continue to move closer to our goals and make a meaningful impact. Thank you for being a part of our story, and we hope you will enjoy our unique and exclusive garments.

 

With gratitude and creativity, Rut and Ransý

INSPIRED BY ICELAND AND BALI